✳OUR BEGINNINGS
Built in Amsterdam,
with roots at UvA.
AutoNodify took shape while founder Sada Farooq was studying at the University of Amsterdam. An interest in practical AI became a clear ambition: to remove repetitive work and make everyday business processes simpler.
AmsterdamAI & automationIndependent team
✳FROM THE FOUNDER
Technology should give
people their time back.
AutoNodify took shape while Sada Farooq was studying at the University of Amsterdam. The idea was simple: make practical AI useful in the everyday work of a business.
We start with the process, understand the people involved and build around the tools already in place.
Good technology should feel simple — giving people more time to think, create and focus on what matters.
✳FOUNDING ADVISORS
Perspective from the start.
Our founding advisors bring an outside perspective. Both studied at the University of Amsterdam.
The principles behind the build.
Stay curious
Understand the problem before deciding on the technology.
Keep it clear
Explain decisions and make the workflow understandable.
Care about the details
Treat the exceptions, handoffs and long-term maintenance as part of the work.
✳THE COMPANY WE’RE BUILDING
Ambitious enough to grow.
Small enough to care.
We want to grow without losing the closeness, curiosity and ownership that make a small team work well.
Close to the work.
We stay involved in the details and take ownership of what we build.
Good people matter.
Independent thinkers who communicate well and care about their work.
Always improving.
Learning and experimenting remain part of our everyday culture.
Think long term.
Earn trust through consistent work and strong relationships.